Eric Jackson: Passion on the Water

At Jackson Kayak, passion and purpose flow as strong as the rivers we paddle. Founded by Eric Jackson—four-time Freestyle Kayaking World Champion and Olympian—our mission has always been to design the most stable, reliable, and performance-driven kayaks in the world.

Eric has spent his life on the water, using his experience to build kayaks that inspire confidence for every paddler—whether you’re a competitor or a weekend cruiser. From world-champion whitewater boats to a growing line of fishing, recreational, touring, hunting, and kids’ kayaks, Jackson Kayak offers something for everyone.

Unlike many large manufacturers, Jackson Kayak remains an independent, family-owned company, founded, owned, and operated by paddlers. Every boat and nearly every component is made right here in Tennessee, in the rolling hills near the Caney Fork River. Hanging in our factory is a simple reminder of our philosophy: “Build it like it’s yours.”

Our team—many of whom are kayakers themselves—take that to heart. Each boat is crafted with care, precision, and pride. Our designers have created some of the most successful kayak models ever made, including those used in Olympic competitions, world freestyle championships, and river expeditions worldwide.

We pour our heart and soul into everything we build, because we love what we do—and we’re proud to share it with you.

– Eric Jackson

Joel Martin: The Caney Fork Connection

I’m Joel Martin, owner of Caney Fork Outdoors L.L.C., and for over 35 years, I’ve operated a family business on the Caney Fork River in Tennessee—renting canoes, kayaks, cabins, and fishing tackle to paddlers and anglers. As our business grew, so did the demand for a kayak built specifically for fishermen.

That search ended when I discovered the Jackson Kayak Coosa. From the first paddle, I knew this was the perfect fishing kayak—built with the angler in mind, combining comfort, stability, and innovation. That’s where our partnership with Jackson Kayak began.

Over the years, I’ve come to see that Jackson Kayak isn’t just a company—it’s a family. Their team believes in craftsmanship, community, and the simple joy of being on the water. Their motto, “Build it like it’s yours,” is more than words—it’s how they live and work.

Both the Jackson and Martin families share deep roots on the Caney Fork River. Of all the places Eric Jackson could have chosen, he built his home and business right here in Rock Island, Tennessee—the same place my ancestors settled back in 1795. It’s a special river that connects us all, and it continues to inspire what we do every day.

That’s why we’re proud to stand behind Jackson Kayak—because life is better on the river.

– Joel Martin