Privacy policy

At Caney Fork Outdoors, LLC, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, and safeguard your “Personally Identifiable Information” (PII) when you visit our website, place an order, or otherwise interact with us. This policy also covers the use of Shopify, Google Analytics, Google Ads, Meta (Facebook/Instagram) Ads, TikTok Ads, and our mailing systems.

1. Information We Collect

We may collect the following types of personal information:

  • Contact Information: Name, email, phone number, mailing and billing addresses
  • Payment Information: Credit/debit card numbers, billing details, and transaction data
  • Account Information: Username, password, preferences, and settings
  • Order and Usage Information: Items purchased, browsing behavior, and interactions with our website or customer service
  • Communications: Emails, phone calls, support tickets, and live chat messages
  • Tracking & Analytics: Data collected via Shopify, Google Analytics, and ad platforms including Google Ads, Meta Ads, and TikTok Ads

Information is collected directly from you, through website interactions, and through third-party tools that help us operate, analyze, and improve our business.

2. How We Use Your Information

Your information is used for purposes including:

  • Processing orders, returns, and exchanges
  • Personalizing your shopping experience and recommending products
  • Responding to customer service inquiries
  • Administering promotions, surveys, and contests
  • Sending newsletters, updates, and marketing communications
  • Analyzing website traffic and ad campaign performance through Google Analytics, Meta Ads, and TikTok Ads
  • Improving our website, products, and services
  • Complying with legal requirements

3. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Remember your shopping cart and preferences
  • Improve website performance and navigation
  • Track aggregate site traffic for analytics
  • Serve personalized and targeted advertising via Google Ads, Meta Ads, and TikTok Ads

You may disable cookies through your browser, but some site features may not work properly if cookies are turned off.

4. Third-Party Sharing and Advertising

We do not sell your personal information. Some information may be shared with:

  • Shopify: To process orders, payments, and manage your account
  • Advertising Platforms: Google, Meta (Facebook/Instagram), TikTok for targeted ads and remarketing
  • Email Service Providers: For newsletters, promotions, and order updates
  • Shipping Companies: To deliver your orders
  • Legal Authorities: When required by law

You can opt out of marketing communications or targeted ads by contacting us at helpdesk@cfoutdoors.com

5. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites.

6. Legal Compliance

  • CalOPPA: Users can visit our site anonymously. Changes to this Privacy Policy will be posted on this page.

  • COPPA: We do not knowingly collect information from children under 18 or target them with marketing.

  • CAN-SPAM Act: We comply with all requirements for commercial emails. You may unsubscribe at any time using the link in our emails.

7. Data Security

We implement industry-standard measures to protect your information:

  • SSL encryption for all transactions

  • Secure networks with limited access

  • Regular monitoring for vulnerabilities

While we strive to protect your information, no system is completely secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your location, you may have rights including:

  • Accessing, correcting, or deleting your personal information

  • Opting out of marketing communications or targeted advertising

Caney Fork Outdoors reserves the right to update, modify, or change this policy at any time without prior notice. Changes will take effect immediately upon posting to this website.